By Team Branimo — 28 Apr 2025

The Impact of AI on Personalisation in Marketing

Introduction

Imagine walking into a store where the staff knows your name, your preferences, and exactly what you’re looking for—before you even say a word. That’s the magic of personalisation today, but on a digital scale. Thanks to Artificial Intelligence (AI), brands can now deliver highly tailored experiences that feel almost intuitive.

In this article, we’ll explore how AI is transforming personalisation in marketing, why it matters more than ever, and how platforms like Branimo are leading the way in making customer outreach smarter, faster, and more effective.

How AI Is Reshaping Personalisation in Marketing

The Shift from Generic to Personal

Not long ago, marketing was all about casting a wide net—one message for thousands, hoping a few would bite. Today, AI enables a complete shift: one-to-one marketing at scale.

Behavioural Data Analysis: AI algorithms can track and learn from user interactions across websites, emails, and social platforms.
Predictive Personalisation: Platforms can predict what a customer might want next based on their browsing patterns.
Dynamic Content Generation: Real-time content adapts to individual users, offering product recommendations, special offers, or tailored messaging.

💡 According to McKinsey, companies that excel at personalisation can generate 40% more revenue than their competitors.

Why AI-Driven Personalisation Matters

1. Increased Engagement and Conversions

Personalised marketing isn’t just "nice to have"—it’s a business driver. Studies show that 80% of consumers are more likely to purchase from brands that offer personalised experiences.

2. Better Customer Relationships

AI helps brands understand customer preferences at a deep level, building trust and loyalty over time.

3. More Efficient Campaigns

Instead of manually segmenting audiences or guessing customer needs, AI automates the process, saving countless hours and reducing marketing spend.

Branimo: Leading the Next Wave of AI Personalisation

Enter Branimo—a game-changing platform that automates brand research and outreach personalisation like never before.

How Branimo Works:

Comprehensive Data Extraction: Just by entering a URL, Branimo retrieves a brand’s titles, slogans, descriptions, technical specs, social profiles, and more.
Actionable Insights: The AI engine analyses and summarises this information into strategic takeaways, helping marketers quickly understand the brand's voice and positioning.
Personalised Content Generation: Based on the extracted data, Branimo crafts outreach emails, LinkedIn messages, and pitch decks that feel tailor-made for each prospect.

Credit-Based Pricing Made Simple

Branimo uses a credit-based model that’s easy to understand:

$1 = 10 credits
Credits are used for brand research, content personalisation, and downloading ready-to-use presentations.

This pay-as-you-go model ensures users only pay for the exact services they use, making it a cost-effective solution for businesses of all sizes.

Real-World Impact: The Power of Personalisation at Scale

Imagine a sales team preparing to reach out to 500 prospects. Traditional methods might involve hours (or days) of manual research per lead.
With Branimo, the team can:

Instantly gather deep insights on each brand
Generate personalised outreach material within minutes
Focus on high-value conversations instead of tedious research

This approach can 5x your response rates and significantly shorten your sales cycle.

🌟 Case Study Insight:
Early adopters of Branimo reported a 30% increase in engagement and a 20% boost in conversion rates within the first month of implementation.

The Future: AI + Personalisation = Marketing Superpower

As AI technology evolves, personalisation will move beyond names and preferences. We’re heading toward hyper-personalisation—where every touchpoint feels like a bespoke conversation.

Marketers who embrace tools like Branimo today are setting themselves up for massive success tomorrow.

Conclusion

AI is no longer the future of personalisation—it’s the present. Businesses that leverage AI-powered platforms like Branimo are gaining a decisive edge, building stronger relationships, driving higher engagement, and boosting their bottom line.

Ready to experience the next level of personalisation?
Explore how Branimo can supercharge your outreach today! 🚀